Bath Remodeler Playbook
For bathroom remodeling owners

Bath remodels
on the books.
Free for 14 days.

Google Ads, Meta ads, AI search, reviews, your website, estimate follow-up, even the books. Pick one. We run it for two weeks at no cost, then you decide if it earned a second month.

Free for 14 daysNo card requiredText or call to start

15 vs 1median reviews,website vs none
8,145businesses benchmarked
10median Google reviews
20.4%have no website
The free 14-day trial

Every service a bath remodeling company needs to keep the install calendar full

Each one below is included in the 14-day free trial. Start with whichever one is costing you the most jobs right now.

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

Free for 14 days

Facebook and Instagram ads

Offers to homeowners in your zip codes, retargeting, and creative that gets replies.

Free for 14 days

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Free for 14 days

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Free for 14 days

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Free for 14 days

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Free for 14 days

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

Free for 14 days

Missed-call text-back

Every missed call gets a text in seconds, and every lead gets followed up until it answers.

Free for 14 days

Email and SMS campaigns

Seasonal offers and reminders to past customers, the cheapest jobs you will ever book.

Free for 14 days

Bookkeeping and financials

Clean books, categorized spend and a monthly P&L so you know which marketing pays.

Free for 14 days

Appointment setting

Trained callers booking commercial and property-manager appointments onto your calendar.

Free for 14 days

Analytics and reporting

One dashboard: calls, leads, cost per lead and booked jobs by channel, updated weekly.

Free for 14 days

Benchmark data

What 8,145 bathroom remodeling companies look like on Google

Computed from public Google Business Profile listings across 51 states, refreshed monthly. Read the full report.

8,145
bathroom remodeling companies in our Google Business Profile dataset
10
median review count
20.4%
have no website listed
49.5%
have fewer than 10 reviews

A bathroom remodel is a $9,000 to $30,000 decision that a homeowner makes maybe twice in their life. They research for weeks. They compare you with a one-day bath franchise that spends more on TV in a month than you spend on marketing in a year. Then they call three companies and hire the one that answered, showed up on time, and had the reviews to back it up.

This site is about winning that comparison without a franchise budget.

What is on the site

The benchmark report comes from 8,145 public Google Business Profile listings of bathroom remodeling companies across 51 states. The median company has 10 reviews. 49.5% have fewer than 10. Only 9.4% have crossed 100, and those are the ones that own the map pack in most metros. Companies with a website have a median of 15 reviews; companies without one have 1.

The guides cover what moves estimates for this trade: getting reviews from a customer who just spent three weeks without a shower, a Google profile that shows tub-to-shower conversions instead of a stock photo, Google Ads that do not pay $90 for "bathroom ideas" clicks, Meta ads for walk-in showers and aging-in-place work, and what to text an estimate request you could not answer.

The missed-call calculator takes your average project and your monthly estimate requests and shows what unanswered calls cost. At an $18,000 average, one missed call a week is a bigger problem than any ad budget.

The stance here

No one on this site will tell you that you need a rebrand, a funnel, or a six-month contract before a single estimate shows up. Every guide gives the actual steps and the actual numbers, whether or not you ever talk to us. If you would rather have it done, choose a service and we run it for 14 days free. No card. Text or call (385) 452-8683.

Steven Von edits the site. He has run growth campaigns for local service companies, bath remodelers among them, and he pulls and cleans the benchmark data himself every month.

Guides

Field guides for bathroom remodeling companies

1

Agency, freelancer, or do it yourself: how a bathroom remodeler should buy marketing

What a bathroom remodeler can do itself, what to hire out, red flags in a marketing pitch, what a fair monthly price is, and why a trial beats a contract.

2

The bathroom remodeler's slow season: a month-by-month plan to fill January before it arrives

When bathroom remodeling demand rises and falls, why the holidays empty the calendar, and a month-by-month plan that books winter installs in October.

3

Pricing and quoting a bathroom remodel: ranges, good-better-best, deposits, and how price shapes your marketing

How a bathroom remodeler should present prices online and in the home, why three options close more estimates, deposit terms, and how price shapes your leads.

4

Missed estimate requests: what a bathroom remodeler loses on voicemail and how to fix it this week

Why speed to lead decides who gets the remodel, what a missed call costs at an $18,000 average, the text-back that keeps you in the running, and the follow-up.

5

The bathroom remodeler website: seven things it has to do before it does anything else

What a bathroom remodeling website must do to turn a visitor into an estimate request: speed, tap-to-call, project pages, real photos, price ranges, proof.

6

How to get your bathroom remodeling company recommended by ChatGPT, Perplexity and Google AI

Homeowners now ask AI assistants who should remodel their bathroom. What those systems read, what they quote, and the page changes that get a remodeler named.

All guides

Latest

From the blog

Google now answers "how much does a bathroom remodel cost" before anyone clicks. Make sure it is quoting you

Google's AI answers now sit above the map pack for remodel cost questions and quote whichever local site states a price plainly. The one-hour fix for remodelers.

Your January install slots are sold in the next three weeks or not at all

Winter installs are booked in late October and early November. What to send, who to send it to, and the offer that fills January without a discount.

Questions

Common questions

How many Google reviews does a bathroom remodeling company need?

Enough to beat the three companies that show up next to you. Across 8,145 listings the median is 10 reviews and 49.5% have fewer than 10. The top 10% start at 93. In a mid-sized metro, 50 to 80 reviews with recent dates usually puts you in the map pack for "bathroom remodel near me". You finish maybe four to eight projects a month, so every customer has to be asked. The reviews guide has the script and the timing.

How do I compete with the one-day bath franchises?

Do not compete on speed. Compete on the thing they cannot do: real tile, custom layouts, a shower that does not look like an acrylic liner. Put a page on your site titled "Tub-to-shower conversion vs a one-day bath system" with honest pricing for both. Run Google Ads on their brand plus "reviews" and "cost". Show finished tile work in every ad. A homeowner who has seen a franchise pitch is primed to pay more for something that looks better; you just have to be the next call.

What does a lead cost on Google Ads for bathroom remodeling?

$60 to $200 per qualified estimate request in most US metros, higher in California, New York and the DC suburbs. A click on "bathroom remodel" runs $8 to $25. The ones who lose money bid on "bathroom ideas", "DIY bathroom", and "bathroom vanity" and send everything to a home page. Keep the campaigns on "remodel", "conversion", "walk-in shower" and "contractor" terms with a form and a phone number above the fold. The Google Ads guide covers budgets.

Do Facebook and Instagram ads work for bathroom remodels?

Yes, differently from Google. Nobody on Instagram is searching for a contractor, so you are interrupting. What works is a finished-shower photo or a 20-second before-and-after clip with a concrete offer: a free in-home design estimate, 0% financing for 18 months, or a walk-in shower package with a starting price. Leads run $25 to $80 and are softer than search leads, so call them within five minutes or they go cold. Details in the Meta ads guide.

More questions

Try any marketing service free for 14 days.

Pick anything we do. We run it for your bathroom remodeling company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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