Social media management for a bathroom remodeling company
Social media does not sell a bathroom remodel by itself, and anyone who tells you it does is selling you a content calendar. What it does is make you look alive and real when a homeowner checks your Facebook page the night before she calls, and it feeds the ads with the before-and-after photos and short videos that actually produce leads.
The right cadence for a remodeler is two or three posts a week: a finished project with the town and the project type, a mid-project shot of tile or waterproofing going in, and the occasional owner-on-camera clip answering a question like "how long does a conversion take". Same content goes to the Google Business Profile as a post. No stock photos, no holiday graphics, no quotes over sunsets.
The mistake is paying $800 a month for a vendor to post generic bathroom tips that could be any company. Working after two weeks looks like a page with real projects on it, a profile with weekly posts, and a folder of clips ready for the ad account. See the Meta ads guide for how the posts become ads.