Where your competition is in Idaho
The largest concentrations of bathroom remodeling companies in our Idaho data are in Boise, Meridian, Nampa, Coeur d'Alene, Moscow, Pocatello, Twin Falls and Post Falls. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Boise.
The map pack in Idaho
The map pack is a three-slot race, and in Idaho it is won by review count and recency far more than by rating: 88.6% of Idaho bathroom remodeling companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 90 reviews and the 90th is 301. Those are the numbers to plan around, not the median.
The website gap in Idaho
Website presence in Idaho: 85.0% of bathroom remodeling companies link one, 15% do not. The national figure is 20.4% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Idaho compares
Of the 42 states in our data, Idaho ranks 33rd for the number of bathroom remodeling companies, 14th for median review count, and 25th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Idaho | 40 | 19.5 | 15% |
| Colorado | 99 | 18 | 7.1% |
| Montana | 17 | 31 | 23.5% |
| Nevada | 21 | 40 | 0% |
| Utah | 52 | 27 | 3.8% |
What to do first in Idaho
- Set a review velocity. One review per job day, asked at the door, moves a 19.5-review shop past the Idaho 75th percentile (90) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Idaho customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 19.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.