Where your competition is in Virginia
The largest concentrations of bathroom remodeling companies in our Virginia data are in Virginia Beach, Richmond, Alexandria, Annandale, Chantilly, Manassas, Winchester and Norfolk. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Virginia Beach.
The map pack in Virginia
In Virginia, 40.9% of bathroom remodeling companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Richmond searches are not in that group. They are near 147 reviews and they ask every customer.
The website gap in Virginia
20.8% of Virginia bathroom remodeling companies list no website on their Google profile, about as many than the national 20.4%. Nationally, bathroom remodeling companies with a website have a median of 15 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Virginia compares
Of the 42 states in our data, Virginia ranks 10th for the number of bathroom remodeling companies, 27th for median review count, and 12th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Virginia | 154 | 15 | 20.8% |
| Alabama | 62 | 6.5 | 25.8% |
| Delaware | 21 | 25 | 9.5% |
| Florida | 313 | 21 | 18.2% |
| Georgia | 118 | 18.5 | 21.2% |
| Kentucky | 53 | 13 | 20.8% |
| Maryland | 129 | 22 | 10.9% |
| Mississippi | 18 | 2.5 | 22.2% |
| North Carolina | 160 | 20 | 16.9% |
What to do first in Virginia
- Set a review velocity. One review per job day, asked at the door, moves a 15-review shop past the Virginia 75th percentile (42) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Virginia customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 15 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.