Missed-call text-back for a bathroom remodeling company
You are setting a shower pan when the estimate call comes in. It goes to voicemail. You call back at 4:40, no answer, try Thursday, nothing. She hired the company that picked up. At an $18,000 average project this is the most expensive leak in the business, and the calculator shows it: at this trade's defaults, missed calls cost a one-crew company about one sold project a month.
The fix is a text that goes out automatically when a call is missed, from a person's name, with a specific callback time and an invitation to text the project type and zip code. Forms get the same treatment: the homeowner gets a text within a minute and you get one with her details. Then a four-touch sequence over 30 days for leads that go quiet, and a post-estimate sequence with the financing math, because remodel decisions take weeks.
36.1% of remodelers list Saturday hours and a lot of research happens Saturday morning. You do not need to work weekends; you need the text-back on. Working after two weeks looks like zero unanswered first contacts and a log showing every lead, its source, and what happened next. The missed-calls guide has the scripts.